Cookie Policy
Last updated: 12 June 2025
This Cookie Policy explains how Apexward Technology Ltd ("we", "us" or "our"), owner and operator of the StandAssured platform ("the Platform") and part of Apexward Group, uses cookies and similar technologies when you visit https://www.standassured.com or any related sub‑domain (together, "Our Sites").
1 What are cookies?
A cookie is a small text file that a website stores on your computer or mobile device when you visit. It enables the site to remember your actions and preferences (such as log‑in, language and display settings) over a period of time, so you do not have to keep re‑entering them whenever you return.
2 Why we use cookies
We use cookies to:
- Ensure the Platform works securely and performs as expected (e.g. maintaining your session after log‑in);
- Remember your preferences so we can personalise content;
- Analyse traffic and usage patterns to improve Our Sites; and
- Deliver relevant marketing where you have consented.
3 Types of cookies we set
| Type | Purpose (examples) | Typical lifespan |
|---|---|---|
| Strictly necessary | Enable core functions such as secure log‑in, load balancing and fraud prevention. Without these, Our Sites cannot operate properly. | Session ↔ 24 hours |
| Functional | Remember your preferences (e.g. region, interface language) and enhance functionality. | 1 day ↔ 1 year |
| Analytics | Collect aggregated statistics on traffic sources, pages visited and user journeys (using Google Analytics, Plausible, etc.). | 24 hours ↔ 2 years |
| Marketing | Track browsing across sites to build a profile of your interests and show relevant adverts (e.g. Meta Pixel, LinkedIn Insight). | 90 days ↔ 2 years |
Note: Individual cookie names may vary depending on updates from our third‑party vendors. A full technical list is available in the in‑product cookie manager and is reviewed quarterly.
4 Managing your cookie preferences
When you first visit Our Sites, a banner asks you to accept or reject non‑essential cookies. You can:
- Accept all: agree to analytics and marketing cookies;
- Manage: choose specific categories; or
- Reject all non‑essential cookies and continue with strictly necessary cookies only.
You may change your preferences at any time via the "Cookie Settings" link in the footer.
Browser controls
You can also control cookies through your browser settings by blocking or deleting them. Please note that disabling all cookies may affect the Platform's functionality.
Helpful guides:
- Google Chrome
- Mozilla Firefox
- Microsoft Edge
- Apple Safari
5 Third‑party cookies
Some cookies are placed by trusted third parties providing services on our behalf (e.g. payment processors, single‑sign‑on providers). These cookies are controlled by the relevant third party, and we encourage you to review their privacy notices.
6 Do we use other tracking technologies?
We may occasionally employ web beacons (clear GIFs) or local storage to achieve similar purposes. They are subject to the same controls described in this Policy.
7 Changes to this Policy
We may update this Cookie Policy to reflect changes in technology, regulation or Our Sites. Significant changes will be signposted on the Platform and, where appropriate, we will seek renewed consent.
8 Further information
For more details about how we process personal data,including your rights under the UK GDPR,please see our Privacy Policy.
If you have questions about our use of cookies, please contact:
- Data Protection Officer
Apexward Technology Ltd
71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ - E‑mail: hello@apexward.com
- Telephone: +44 (0) 330 190 0300
© 2026 Apexward Technology Ltd. All rights reserved.